Audit pricing that starts at nothing

Yes, on any website we haven't audited before. Your first Essentials audit is free, no card required. If you would rather keep the site checked from the start, Essentials Monitor's first month is free, with your card first charged $35 a month later unless you cancel, or $249 today covers the first 13 months. Each website gets one of these, whichever you choose. Pro is always the price shown.

Essentials is the core health check across up to 100 pages: PageSpeed and Core Web Vitals, broken links, search visibility from robots.txt to internal linking, images, security including exposed files and out-of-date software, email and domain records, your contact and local business details, which AI assistants are allowed to read you, and how much of the web links to your domain. Pro reads up to 600 pages and adds a real browser walkthrough of your site, an accessibility audit against WCAG 2.2 AA, full proofreading, schema markup, the deeper AI SEO passes that test whether your server actually serves each assistant and what they can work out about you, whether ChatGPT, Google AI Overviews, Perplexity and Claude actually cite you when a buyer asks, up to ten target keywords checked page by page with how many people search each one, and a comparison against up to two competitors: what they publish, their backlinks beside yours, where each of you appears on Google Maps, your Google Business Profiles and reviews side by side, and the keywords they rank for that you don't. Everything in Essentials is in Pro.

One report, no recurring charge. A Monitor plan is the same audit on a schedule, and adds an audit every month, daily checks for certificate, domain and downtime, what changed since your last audit, share links for your reports, and up to three extra audits a month.

Yes, from the plan page for that website, either direction, whenever you want. Moving up starts straight away: you get Pro the moment you confirm, and we charge the difference that day for the rest of the billing period you are in. Moving down waits: you keep Pro until the period you have already paid for runs out, Essentials starts on that date, and nothing is charged that day. So an upgrade is instant and a downgrade never takes away something you have paid for.

Yes, from the plan page for that website, and it takes effect at the end of the period you have already paid for, and you keep every audit due before then, and you can undo the cancellation right up to that date. Cards, invoices and receipts are all in the Stripe billing portal, linked from the same page.

No. You can buy a one-off audit for a website whenever you want one. A Monitor plan is what makes re-running cheap and automatic: it audits the site every month and includes up to three extra audits a month, so you can re-check straight after a fix.