The AI SEO audit for your website
Find out whether ChatGPT, Perplexity, Claude and Google AI can fetch your site, work out who you are, and cite you when a buyer asks. No plugins, no passwords, nothing to install.
Your first Essentials audit is free, no card required.
* Limited to one free audit per site.
Being cited starts with being let in
If AI assistants can't access your site, your brand vanishes from the conversation.
We analyze your site's visibility to major AI search crawlers so you can stay in control:
- Protect your IP without losing leads: Keep content-scraping training bots out while ensuring real-time answering bots can reach you.
- Catch hidden firewall blocks (Pro): We simulate live AI crawler visits to verify your firewall isn't quietly blocking bots that your
robots.txtexplicitly allows. - Track your AI share of voice (Pro): We query top AI models with real buyer prompts to track if you're cited, your source rank, and which competitors are taking your place.
Refreshly Audit
harbourlane.example
3 of 10 assistants cannot reach your site
Claude, Perplexity, Copilot and Bing are shut out. Let them in to be quoted in AI answers.
ClaudeClaude, Search: blocked.Claude, Live answers: blocked.Claude, Training: blocked.
PerplexityPerplexity, Search: blocked.Perplexity, Live answers: blocked.Perplexity, Training: no crawler of this kind.
Copilot and BingCopilot and Bing, Search: blocked.Copilot and Bing, Live answers: no crawler of this kind.Copilot and Bing, Training: no crawler of this kind.
ChatGPTChatGPT, Search: allowed.ChatGPT, Live answers: allowed.ChatGPT, Training: blocked.
Google AI OverviewsGoogle AI Overviews, Search: allowed.Google AI Overviews, Live answers: no crawler of this kind.Google AI Overviews, Training: blocked.
Siri and SpotlightSiri and Spotlight, Search: allowed.Siri and Spotlight, Live answers: no crawler of this kind.Siri and Spotlight, Training: allowed.
Meta AIMeta AI, Search: no crawler of this kind.Meta AI, Live answers: allowed.Meta AI, Training: allowed.
Duck.aiDuck.ai, Search: no crawler of this kind.Duck.ai, Live answers: allowed.Duck.ai, Training: no crawler of this kind.
Le ChatLe Chat, Search: no crawler of this kind.Le Chat, Live answers: allowed.Le Chat, Training: no crawler of this kind.
Alexa and RufusAlexa and Rufus, Search: allowed.Alexa and Rufus, Live answers: no crawler of this kind.Alexa and Rufus, Training: no crawler of this kind.- Allowed
- Blocked
- Doesn't do this
Do AI assistants actually cite you?
Being readable is half of it. The other half is whether ChatGPT, Google's AI Overviews, Perplexity and Claude send people your way.
Every Pro audit asks them the questions your buyers ask and records:
- Cited or not: Whether each answer listed your site as a source, read from its links, not its opinion.
- Your rank: Where you sat in the sources, and how often you came first.
- Who took your place: The rivals and review sites cited instead, and whether you're listed there.
- In their own words: The sentence that named you.
Refreshly Audit
AI visibility
23cited as a source
of 62 AI answers
7cited first
Named as the top source
- Cited
- Cited first
- ChatGPT7/18
- Google AI Overviews3/8
Cited in 3 of 8 AI Overviews. Google showed one for 8 of 18 searches.
- Perplexity4/18
- Claude9/18
Every question we asked
ChatGPTGoogle AI OverviewsPerplexityClaudeChatGPTCited 2nd of 7 sources“Harbour Lane Coffee roasts in small batches and runs a weekly subscription with free local delivery.”
Sources quayside.example · harbourlane.example · yelp.com
Who gets cited instead
Questions- quayside.example11
- tidewater.example5
- harbourcoffeeclub.example3
Where the answers came from
Questions- YelpReview siteWorth listing6
- Google Business ProfileMaps and localListed5
- TripadvisorReview siteWorth listing4
- RedditForum2
FAQs
Yes, on Pro. Every audit asks ChatGPT, Perplexity, Claude and Google's AI Overviews about twenty questions a buyer would ask, then shows whether you were cited, where you ranked among the sources, and who was cited instead. It is kept separate from your letter grade.
The phrases you want to be found for, up to ten per website on Pro. Every audit checks which page covers each one, flags phrases no page uses or two pages compete for, and shows how many people search each one on Google every month.
Never. We only look at what any visitor can see, so there is nothing to install and no login to hand over. If a page is behind a sign-in, we do not go there.
Yes, on any website we haven't audited before. Your first Essentials audit is free, no card required. It is the same report a paid Essentials audit gives you: your grade, every finding, and a link you can share.
See what's wrong with your site
Your first Essentials audit is free, no card required.