Will running an audit affect my website?

No. We read your pages the way a visitor does and change nothing. A Pro audit goes further: it opens your menus and types clearly-marked test text into your contact form to check the fields work. Nothing is ever submitted, bought, or sent: submission is blocked in the page before your own scripts can run, so no enquiry reaches your inbox and nothing on your site changes. The one trace we do leave is in your own numbers: a Pro walkthrough shows up in your analytics as a handful of short visits from our checker.

Do you need my password or admin access?

Never. We only look at what any visitor can see, so there is nothing to install and no login to hand over. If a page is behind a sign-in, we do not go there.

Do I need to rebuild my site to get an audit?

Not at all. We audit any website regardless of how it was built: Wix, Squarespace, WordPress, custom code. It doesn't matter.

How long does it take?

You don't need to wait around. The report lands in your inbox the moment it is ready, and it is saved in your dashboard.

Is the first audit really free?

Yes, on any website we haven't audited before. Your first Essentials audit is free, no card required. It is the same report a paid Essentials audit gives you: your grade, every finding, and a link you can share.

Your customers search with AI.Can they find you?

Audit the core areas of your website and find out if top AI search tools can recommend you before you start losing traffic.

Your first Essentials audit is free, no card required.

* Limited to one free audit per site.

Works on any website

Wix, Squarespace, WordPress, custom code. It doesn't matter how it was built.

No password, no plugin

Nothing to install and no login to hand over. We only look at what any visitor can see.

Inbox and dashboard

The report is emailed straight to you and saved in your dashboard.

What you get

Full audit breakdown

One grade for the site, a score for each of the eight areas we check, and every problem named with the page it is on and information useful for fixing it.

Refreshly Audit

harbourlane.example

Website health report · 4 September 2026 · 24 pages checked

C74/100

Since your last audit

5 fixed2 newCompared with your audit on 6 July 2026. 3 still open.

Scores by area

Search visibilityC · 78

AI SEOD · 64

Availability & linksA · 92

SecurityC · 71

Email & domainB · 85

PerformanceF · 58

Content & presentationC · 74

AccessibilityD · 69

Fix these first

1Half the AI search crawlers are turned awayAllow these crawlers in your site's rules. Blocking the ones that train models is a separate choice and can stay.
2Buttons with no readable labelGive each button real text, or add an aria-label to icon-only buttons.
3Images are larger than necessaryServe each image at the size it is displayed and in WebP or AVIF.

Findings

HighAI SEO6 of 12 assistant crawlersHalf the AI search crawlers are turned away
HighAccessibility6 elements on 4 pagesButtons with no readable label
HighPerformance11 images on 3 pagesImages are larger than necessary
MediumSearch visibility2 pagesSitemap lists pages marked noindex

+ 18 more

Harbour Lane Coffee is an example, not a customer.

AI SEO

Being cited starts with being let in

If AI assistants can't access your site, your brand vanishes from the conversation.

We analyze your site's visibility to major AI search crawlers so you can stay in control:

Protect your IP without losing leads: Keep content-scraping training bots out while ensuring real-time answering bots can reach you.
Catch hidden firewall blocks (Pro): We simulate live AI crawler visits to verify your firewall isn't quietly blocking bots that your robots.txt explicitly allows.
Track your AI share of voice (Pro): We query top AI models with real buyer prompts to track if you're cited, your source rank, and which competitors are taking your place.

Run an audit What an audit checks

Refreshly Audit

harbourlane.example

AI SEO · D · 64

3 of 10 assistants cannot reach your site

Claude, Perplexity, Copilot and Bing are shut out. Let them in to be quoted in AI answers.

AssistantSearchLive answersTraining

Claude

Perplexity

Copilot and Bing

ChatGPT

Google AI Overviews

Siri and Spotlight

Meta AI

Duck.ai

Le Chat

Alexa and Rufus

Allowed
Blocked
Doesn't do this

Harbour Lane Coffee is an example, not a customer.

AI visibilityPro

Do AI assistants actually cite you?

Being readable is half of it. The other half is whether ChatGPT, Google's AI Overviews, Perplexity and Claude send people your way.

Every Pro audit asks them the questions your buyers ask and records:

Cited or not: Whether each answer listed your site as a source, read from its links, not its opinion.
Your rank: Where you sat in the sources, and how often you came first.
Who took your place: The rivals and review sites cited instead, and whether you're listed there.
In their own words: The sentence that named you.

Run an audit See Pricing

Refreshly Audit

AI visibility

Pro

23cited as a source

of 62 AI answers

7cited first

Named as the top source

Cited
Cited first

ChatGPT
7 cited, 2 first, 11 not cited
7/18
Google AI Overviews
3 cited, 1 first, 5 not cited
3/8
Cited in 3 of 8 AI Overviews. Google showed one for 8 of 18 searches.
Perplexity
4 cited, 1 first, 14 not cited
4/18
Claude
9 cited, 3 first, 9 not cited
9/18

Every question we asked

Cited as a sourceNo AI Overview

Best coffee roaster in Harbourtown

ChatGPTCited 2nd of 7 sources

“Harbour Lane Coffee roasts in small batches and runs a weekly subscription with free local delivery.”

Sources quayside.example · harbourlane.example · yelp.com

Coffee subscription with free delivery

Where to buy specialty coffee beans near Harbourtown

Who roasts single origin coffee in Harbourtown

Wholesale coffee supplier for cafes

Best cold brew near me

Who gets cited instead

Questions

quayside.example11
tidewater.example5
harbourcoffeeclub.example3

Where the answers came from

Questions

YelpReview siteWorth listing6
Google Business ProfileMaps and localListed5
TripadvisorReview siteWorth listing4
RedditForum2

Harbour Lane Coffee is an example, not a customer. The other websites named here are not real either.

Competitor comparisonPro

Your score, next to theirs

Compare your technical and content strategy side by side.

Add up to two competitor sites in Pro to unlock a full benchmark report:

Performance & SEO: See exact score differences across key technical metrics.
Content output: Compare total pages, recent updates, and unaddressed topics.
Google Maps and reviews: See where each of you appears on Google Maps, and compare ratings, reviews and Business Profiles.
Keywords: Compare how many keywords Google ranks each site for, and find the searches they rank for that you don't.
Authority: Compare backlinks, linking sites and open web visibility against your competitors.

See Pricing Run an audit

How you compare

C
harbourlane.example
Your site · 24 pages read
71/100
B
quayside.example
Competitor · 19 pages read
They lead by 13
84/100

Search visibilityYou 78Them 85−7
Search visibility: you scored 78, they scored 85.
SecurityYou 71Them 68+3
Security: you scored 71, they scored 68.
PerformanceYou 58Them 79−21
Performance: you scored 58, they scored 79.

Where they beat you

Every page on quayside.example carries its own title and description. Nine of yours repeat the same description, so Google picks which one to show.

Fix: Write a distinct title and description for each page, starting with the ones customers land on.

Where you beat them

Your domain publishes both SPF and DMARC, so nobody can send email pretending to be you. Theirs publishes neither.

Harbour Lane Coffee is an example, not a customer. quayside.example is not a real website.

Uptime and trendsMonitor

Catch it before your customers do

One audit is a snapshot. A Monitor plan watches your site vitals every day, and charts how your full audit scores move month over month, so you spot problems while they are still small.

Daily site watch

Three readings, checked every day between audits

Online

Answering normally

Certificate

Renews in 68 days

Domain

Expires in 214 days

The last 30 checks, oldest first.

We emailed you when the site stopped answering on 26 August, and again when it came back.

We check this site every day for an expiring certificate, an expiring domain and downtime, and email you if something needs attention.

Trends across audits

Your overall score at every audit, and what was still open

22 open issues now, 12 fewer than your first audit.

Harbour Lane Coffee is an example, not a customer.

Run an audit

Monitor from $35 per month. An audit every month, daily site watch, trends and re-audits on demand. Compare plans

Developers

Hand the audit
to your coding agent.

Every report on your account, over MCP. Your agent can read the reports, compare them, fix what it can, start the next audit or even ask us for a quote to fix the rest.

Claude Code
Cursor
VS Code
Codex

See how it works Run an audit

claude code · 2 websites

Use the Refreshly MCP: look at every report on my account from the last 6 months, compare the major issues across them, prioritise, fix what you can in this codebase worst-first, then run a fresh audit and list anything that needs me.

▸ list_sites

2 websites: harbourlane.example (Pro, 71 C, 5 reports) and northpier.example (Essentials, 84 B, 2 reports).

▸ compare_reports{"site":"harbourlane.example","sinceDays":183}

5 reports, March to September. Score 63 → 71. 3 issues open in the latest report: 2 have been there since March, 1 came back after being fixed.

▸ get_issue{"report":"rep_09c4","key":"perf.images.oversized:hero"}

11 images served at 2x to 4x their display size on 3 pages. Fix: resize at build and serve WebP.

A shortened session. Harbour Lane Coffee is an example, not a customer.

How an audit works

Paste your address. We do the rest.

1
Paste your website address
Just your website's URL to start. We check on the spot whether it is the site's first audit, which is free on Essentials, then you create an account to run it.
2
We read it the way a visitor does
We list your pages, read the ones your customers actually use, and run more than 150 checks over them. Nothing is installed, nothing is submitted, and nothing on your site changes.
3
The report lands in your inbox
It's saved in your dashboard too. Every finding names the page, the problem and the fix.

Run your first audit, or see everything we check.

FAQs

See what's wrong with your site

Your first Essentials audit is free, no card required.

Your customers search with AI.Can they find you?

Works on any website

No password, no plugin

Inbox and dashboard

Full audit breakdown

Being cited starts with being let in

Do AI assistants actually cite you?

AI visibility

Your score, next to theirs

How you compare

Catch it before your customers do

Daily site watch

Trends across audits

Hand the auditto your coding agent.

Paste your address. We do the rest.

Paste your website address

We read it the way a visitor does

The report lands in your inbox

FAQs

See what's wrong with your site

Hand the audit
to your coding agent.